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FCA Heritage celebrates fifth birthday
– Since 2015, the Classic Cars division of Fiat Chrysler Automobiles (FCA) has been protecting and promoting the heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands through special services and cultural activities.
– Close collaboration with the most prestigious art and design museums in the world.
– Since 2017, the permanent collection of the New York Museum of Modern Art (MoMA) has housed a 500 Fiat 1968 that was restored by FCA Heritage and then donated.
– FCA Heritage takes part in numerous trade fairs, beauty contests and other classic car events in Europe, America and Asia with classic cars from its own collection.
– FCA Heritage’s headquarters is the Heritage Hub in Turin, inaugurated in 2019.
– The multifunctional complex in the former Mirafiori plant also provides a home for an exhibition with over 300 automotive icons.
– Officine Classiche workshops offer restoration and certification services for private collectors, as well as the company’s own “Reloaded by Creators” program.
– New spare parts service Heritage Parts. FCA Heritage is also present on social networks and has its own website (www.fcaheritage.com).
FCA Heritage, the division of Fiat Chrysler Automobiles (FCA) for classic vehicles of the Abarth, Alfa Romeo, Fiat and Lancia brands, is celebrating its fifth anniversary.
This date is an important milestone for FCA Heritage to look to the future with dynamism and to further expand the range of services and activities in the fields of education, sport and culture. The employees at the Heritage Hub, FCA Heritage's headquarters in Turin, which opened in 2019, are approaching this with full enthusiasm.
"The name FCA Heritage says it all. Heritage is a term that is often used in Italy as a synonym for tradition and history. In perhaps the more literal translation, heritage also means a legacy that must be passed on," says Roberto Giolito, Head of FCA Heritage.
"For us, the creation of FCA Heritage in 2015 meant giving a broader view of the entire heritage of our brands, represented by history and traditions. Not just a recognition, but an enhancement, not just a preservation, but a revival. This invaluable legacy continues to inspire our vehicle models of tomorrow. These are of course more sustainable and better connected than the classics of our brands, which preserve the world-famous style of 'Made in Italy' for posterity."
collaboration with renowned art and design museums
Over the past five years, FCA Heritage has established significant partnerships with some of the world's most prestigious museums, creating a wide-ranging network for exchange with the international cultural scene. The result of this cooperation is, among others, loans to the Victoria & Albert Museum in London, the Musée National de la Voiture in Compiègne (France), the Triennale Design Museum in Milan (Italy), the Technik Museum in Sinsheim, the National Automobile Museum in Turin (Italy) and the "Museum of Emotions", which was established in 2016 in the Complejo Duques de Pastrana in the Spanish capital Madrid.
A similar initiative was taken to track down and restore a 500 Fiat 1968. FCA Heritage donated the iconic car to the Museum of Modern Art (MoMa) in New York on the occasion of its 60th anniversary. At MoMa, the Fiat 500 is now part of the permanent collection. This prestigious move represents a great recognition of the historical importance and symbolic value of the Fiat 500 in the 1950s. The historic Fiat Cinquecento is an icon of Italian style, embodying many features of the great modernist designs of the period.
The relationships with these prestigious cultural institutions have inspired one of the services that FCA Heritage has been offering since 2018. As part of the "Reloaded by Creators" program, FCA Heritage acquires selected vintage cars, restores them, certifies them and then resells them. The proceeds are used to purchase historically significant vehicles for its own collection. The major art museums also work according to this principle to finance the acquisition and restoration of masterpieces.
Participation in major events for classic cars
FCA Heritage's automotive treasures are not only exhibited in the world's most famous museums, but have also been on display at major exhibitions and industry events. The classic cars have traveled to more than 20 countries in Europe, the home of FCA Heritage, but also in America and Asia. Examples of this include participation in several editions of the "Goodwood Festival of Speed" in Great Britain, the "Classic Days" at Schloss Dyck and the Targa Florio classic car rally on the Mediterranean island of Sicily.
In 2016, John Elkann, President of Fiat Chrysler Automobiles, started at the wheel of an Alfa Romeo Giulietta SZ in the 100th edition of the Targa Florio. In addition to these driving dynamics events, FCA Heritage was also active in various beauty contests for vintage cars. For example, an Alfa Romeo 1900 C52 Coupé, better known as the "Disco Volante" (Flying Saucer), thrilled the crowd at the 2018 Concours d'Elegance at Nijō Castle in Kyoto (Japan). In 2016, the Brabham-Alfa Romeo BT1 Formula 45 car won its class in Amelia Island (Florida, USA).
These activities represent just a small part of the work that FCA Heritage does to make the masterpieces of Italian automotive engineering better known around the world. Thanks to the technical support of the in-house workshop Officine Classiche, some of these rarities have also played an important role in prestigious classic car rallies. One example is the unique Alfa Romeo 6C 1500 Super Sport from 1928, which is in the collection of the Museo Storico Alfa Romeo in Arese and which won the 2019 Mille Miglia, the most important regularity event in the world for classic cars.
The renovated Officine Classiche, the in-house workshop for classic vehicles
FCA Heritage has just inaugurated the new Officine Classiche, the in-house restoration and certification workshop. The Officine Classiche offers some of the services most sought after by classic car enthusiasts, including the creation of certificates of authenticity, advice on technical issues and workshop services, right up to complete restorations. Expanded and fundamentally modernized in its appearance and spatial layout, the Officine Classiche represents a new flagship for FCA Heritage.
The workshops were opened in 2015 on an area of around 900 square meters in workshop 83 of the former Fiat Mirafiori factory in Turin. Today, the Officine Classiche covers an area of around 6.000 square meters and has twelve lifting platforms and numerous special machine tools. The equipment also includes a paint booth specially designed for processing individual parts.
The Officine Classiche carries out all repair, restoration and certification work on classic cars of the brands Alfa Romeo, Fiat, Lancia and Abarth. This service is available to both the in-house collection and private collectors. Since 2015, the Officine Classiche has already carried out dozens of restorations and issued around 500 certificates to classic car owners from all over the world. Customers came from Japan, the USA, Costa Rica and Thailand, and even from the Caribbean island of Antigua.
The modernization of the Officine Classiche, which also included an adaptation to the new corporate identity of FCA Heritage, pays tribute to the historic industrial complex of Mirafiori. The walls of the workshops are now decorated with striking contemporary photos and graphics from the history of the Turin plant, where some of the FCA brands' most famous vehicle models were built.
Heritage Parts – the new program with spare parts for classic vehicles
One of FCA Heritage’s most fascinating projects is Heritage Parts, the program of spare parts for classic cars, developed in collaboration between FCA Heritage and Mopar®, FCA's spare parts brand. Launched at the end of 2019, the program began with the front and rear bumpers for Lancia Delta HF Integrale and Lancia Delta HF Integrale Evoluzione.
These bumpers, which Heritage Parts sells through FCA's authorized workshop and dealer network or through Mopar's online store, are manufactured on preserved original molds, like other parts from the Heritage Parts range. This strategy guarantees a perfect fit and full compliance with current type approvals. The reproduction of other original spare parts is planned.
Another specialty of FCA Heritage is the "Fiat Abarth 2019 Classiche Kit", introduced in 595. The new edition of a tuning kit from 1963 includes all the components that Abarth offered at the time to increase the performance of the Fiat 500. While retaining the original design, a wooden box contains all the parts needed to upgrade the engine of historic Fiat 500s or to repair classic Fiat Abarth 595s.
For more information about this product, please visit the Store section of the FCA Heritage website (address at the end of the text).
Heritage Hub – a symbolic place that connects history with the future
The headquarters of FCA Heritage is the Heritage Hub in Turin. The modern and creative complex allows a contemporary look at the great history of the Fiat, Lancia and Abarth brands, which are closely linked to the northern Italian city, as well as Alfa Romeo, which has its roots in Milan.
In 2019, the Heritage Hub opened in Officina 81 within the Mirafiori industrial complex. The building has retained its industrial flair. Walls, floors and the columns supporting the roof were restored using the original colors and materials. The historically correct colors of mustard and green, the concrete floor and the metal columns dominate the image.
Visitors can admire an exhibition about the history of the Mirafiori plant. Photographs and texts tell the stories and events that took place in this factory in an impressive way. But the heart of the Heritage Hub is a unique exhibition of automotive classics. More than 15.000 cars are on display in an area of 300 square meters, legendary gems from the collections of the FCA brands. Some of the vehicles are being presented to the public for the first time.
The Heritage Hub is also an educational hub, a three-dimensional archive that is constantly being expanded. One example is the latest addition to the exhibition: the new, all-electric Fiat 500. The model on display is the one that was presented to the Italian President Sergio Mattarella in the gardens of the Palazzo del Quirinale on July 3, 2020.
FCA Heritage on social media
From the very beginning, FCA Heritage's own website has been its online showcase. The portal provides information in four languages - including German - to the international community of classic car enthusiasts who contact FCA Heritage to request information, services and advice.
To provide additional access to the wealth of knowledge and activities, FCA Heritage is also represented on the social networks Instagram and Facebook. More than ten million visitors have already found out about locations, services, activities and events here. The company's own YouTube channel has been online since 2016 and has already recorded more than nine million hits.
FCA Heritage's social media channels also offer plenty of space for stories and people behind FCA brands' automobiles. Fans can also interact directly with the FCA Heritage team by uploading photos and experiences with their classic cars.
FCA Heritage on the Internet:
Homepage: http://www.fcaheritage.com
YouTube: http://www.youtube.com/fcaheritage
Instagram: @fcaheritage.official
Facebook: www.facebook.com/fcaheritage.official
Press contact:
Sascha Wolfinger
Phone: +49 69 66988-357
Email: sascha.wolfinger@fcagroup.com
© Photo: FCA Group