– Now United with Jeep® Renegade – Innovative partnership with the world's first global pop group – Cross-media brand integration with music videos and live performances around the theme “Come Together”
The Jeep® brand announces a car partnership with Now United, bringing together its own global fan base with the more than 40 million fans and followers of Now United around the world. Following a series of branded teasers on Now United's social media channels, the campaign kicked off with the new Now United song "Come Together". The music video received 24 million views in the first 1,8 hours of release.
The partnership between Jeep and Now United is aimed at first-time car buyers, with a digital and social media campaign featuring the group's 15 members, their new music, daily and weekly YouTube shows, real-time social engagement on Instagram, TikTok and Twitter, and branded stage outfits for the band members.
“Now United” is the world's first global pop team and consists of 15 singers from 15 different countries: India, Brazil, Great Britain, Mexico, Philippines, Finland, South Korea, Australia, Senegal, China, Japan, Germany, Russia, Canada and the USA. Founded by music industry icon Simon Fuller in 2017, the group “Now United” has quickly gained an enthusiastic fan base of 40 million fans worldwide.
Jeep® partners with up-and-coming pop group “Now United”
"The Jeep brand is unique as a truly global automotive brand that is instantly recognizable on every continent," said Olivier Francois, Chief Marketing Officer, FCA. "Our fans and followers around the world associate Jeep with passion, authenticity and freedom. Now United shares these values with Jeep. After the first stop of the Now United summer tour in Brazil, we are excited to partner with Simon Fuller to represent and unite all of our fans in a way that only Jeep and Now United could."
Simon Fuller added: "Jeep is such an iconic brand and we share their strong spirit and sense of adventure. Jeep's involvement in our Come Together video is the start of many new opportunities to collaborate and engage with our fans around the world."
“Now United” is the world’s first global pop team and consists of 15 singers from 15 different countries around the world: India, Brazil, Great Britain, Mexico, Philippines, Finland, South Korea, Senegal, China, Japan, Germany, Russia, Canada, Australia and the USA. They now reach 40 million fans worldwide.
Jeep® partners with up-and-coming pop group “Now United”
“Now United” was created by Simon Fuller, the British music entrepreneur and creator of American Idol (adaptation in Germany: DSDS). Fuller’s music management portfolio includes the Spice Girls, Amy Winehouse, Annie Lennox, Kelly Clarkson, Carrie Underwood and others.
With over 75 years of legendary heritage, Jeep offers authentic SUVs with best-in-class capabilities, quality and versatility for those seeking extraordinary journeys. The Jeep brand is an open invitation to live life to the fullest, with a complete range of vehicles that give owners the confidence to take on any journey.
The Jeep product range includes the Renegade, Compass, Cherokee, Grand Cherokee, Wrangler and Wrangler Unlimited models – and soon also Gladiator.
Press contact:
Markus Hauf
Tel: 069 / 66988 801-
markus.hauf@fcagroup.com
