– “Fast start” for the FCA premium brands in Paderborn on Frankfurter Weg – Renowned trading group already carries the brands VW, Audi, Seat, Skoda and Porsche
FCA Germany AG is expanding its sales network by collaborating with another large trading group. Thiel Schloss Neuhaus GmbH & Co. KG will now represent the Alfa Romeo and Jeep® brands at its Paderborn location.
The new partner of Fiat Chrysler Automobiles is one of the most renowned regional trading groups in the region. The Thiel Group already includes the brands Volkswagen, Audi, Seat, Skoda and Porsche Group in its portfolio.
Roland Schulte, FCA Germany AG | Benedikt Altrogge, Brand Manager FCA Thiel Group | Ulrich Hofmann, Managing Director Thiel Group | Friedemann Tuch, FCA Germany AG
In Paderborn, Thiel Schloss Neuhaus is initially starting sales for the FCA brands in an existing building that was previously reserved for used car sales and the Economy Express.
In this way, FCA and the retail group are living up to the "fast start" principle. In the medium term, Alfa Romeo and Jeep sales will move to the Schloss Neuhaus location. A first draft for an exclusive new building has already been discussed with the retail group.
"With this contract, we are continuing our acquisition strategy of strengthening the presence of our two premium brands, especially in large cities," said Claudio Distefano, Director of Dealer Network Development at FCA Germany AG. "We are thus continuing the successful path of working with strong regional retail groups."
Thiel Schloss Neuhaus project manager Benedikt Altrogge is also enthusiastic about the new partnership: "In 2019, we are celebrating the 90th anniversary of the Thiel Group. This is the ideal time to expand our brand portfolio with two additional highly emotional traditional brands that perfectly complement our core business with the Volkswagen Group."
Press contact:
Markus Hauf
Phone: +49 69 66988-801
Email: markus.hauf@fcagroup.com
